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FormulaFlex™ MyWay™

FormulaFlex MyWay Logo

Offering Personal Choice
At Formula, we recognize that as times and technology advance, customers have come to expect flexibility and customization in every aspect of their lives. They want their experience to be exactly as they dream it. While many companies cannot handle personalization to meet this changing marketplace, we have dynamically altered our manufacturing process to address this demand and make dream boats happen. Only at Formula is it all about choice, individuality and personalization. FormulaFlex™ is a recently developed program by Formula Boats that offers individual personalization in key areas such as graphics, upholstery and electronics. FormulaFlex changes are all available at no cost to the customer, and if something is desired beyond those offerings, FormulaFlex MyWay™ allows for further upgrades.


Formula graphics are created using a multi-stage process applying premium Axalta™ ChromaPremier® base-coat and Imron® Elite clearcoat, keeping your graphic vivid, bright and beautiful year after year. Only Formula’s signature process creates brilliantly deep Metallic graphics, impossible with gelcoat or Imron paint alone. A wide variety of color/graphic combinations includes Standard, Flagship, Fusion and FX designs. And, only at Formula can you express your personal taste with FormulaFlex™ – select the exterior graphic you like with any combination of more than 30 basecoat colors. FormulaFlex MyWay™ offers virtually endless possibilities, matching any of the 1,867 solid colors in the Pantone Matching System® or any of the thousands of colors from the major worldwide automotive manufacturers. With all these choices, your Formula is sure to be spectacular!


FormulaFlex also allows you to mix and match upholstery base, accent and piping colors to your individual preference for a completely one-of-a-kind look. Formula doesn’t stop there. Offerings in the cabin are also interchangeable. With a wide range of cabin materials and surfaces, any cabin can be smartly personalized, from bedspread, pillow and drapery fabrics to cabinetry and Corian® offerings.


The FormulaFlex program now also lets the customer personalize electronics and helm layout. Customers can optimize their dash panel gauges and electronics layout according to their personal preferences. A dash panel specialist will generate a personalized layout for customer approval, which is then cut in-house on CNC routers. FormulaFlex MyWay allows for customers to request special electronics options not regularly offered by Formula, and the Formula electronics engineer works personally with the customer on approved upgrades specific to their boat

FormulaFlex™ rewards those with creative imagination and a perceptive eye while MyWay™ upgrades put them further in the designer’s seat!